BRINGING YOUR BRAND FORWARD.
MY CLIENTS ARE EXCEPTIONAL
While most designers try to create something pretty, I take the approach to design something meaningful.
I create captivating artwork that wins attention, and then I use simple, relevant copy to provoke action. Research shows that people determine trustworthiness in a tenth of a second, and I help brands make the most of that time. This includes visual identity, voice, values, promise, targeting, and positioning.
While some say "content is king" I tend to lean another direction.
In today's fast-paced world, content that converts needs to not only win attention, but maintain it. I've found that brands will keep attention best through a relationship, and use their content to garner those relationships. Content is important, but it is useless if it does not promote customers to build relationships with the brand.
Brand marketing is about making specific target messages to an audience to promote the overall brand. Practically, this means anytime we see any of you, we ought to be able to make a smart guess about all of you.
Dating sites, just like search engines, offer the promise that you will find someone. But in brand marketing, the object is not to be found at the top of the list, but for someone to care so much about you that they type in your name. They don't just search for "good tire store near me" - but they type in the name of your tire store.
While I can help you win the battle for generic search engine optimization, I'd rather help your brand be so irresistible that people will just search for your name.
So your brand is making a shift. How do you keep everyone on the train and moving in the right direction?
If the best ideas aren't communicated properly, they'll never build momentum and will fail. Not because they were bad ideas, but because they were not communicated properly. People tend to care deeply about brands who have missions they love, and if they feel threatened that the mission may be lost, they're going to feel hurt. And hurt people hurt people (and brands, too). Let's keep everyone on board and moving forward together in your exciting new direction.
Now that you have a great brand, what will you do with it? I work with brands to bloom where their positioning has planted them.
From conference booths to lead generation, I coach and lead teams to convert with their content. Brands need to think long-term, and we'll work together to build a roadmap for your marketing team. This may include helping creative teams streamline their workflows or helping executive leaders understand and value the work of creative teams.
Brand Design, Website, & Marketing
Brand & Web Design
Brand & Web Design
Creative Direction & Graphic Design