Many communities lack resources, programs, space, connections, and ecosystems for innovation and entrepreneurship to thrive. The problem is even more pronounced in reaching underserved populations: people of color, immigrants, women and lower socio-economic neighborhoods. Imagine Hub launched to help create a network of spaces where entrepreneurship can be nurtured, cultivated and harvested for all people. Their brand voice needed to follow their inspiration: "To be light, bringing out the God-colors of the world…we were put on a hilltop, a light stand – so shine!" It is amazing to see them doing just that.